Impact of Tiger Woods
Wednesday, December 30th, 2009A new paper by UC Davis professors Christopher R. Knittel and Victor Stango analyzes the impact Tiger Woods has recently had on shareholder value of the companies currently (formerly?) sponsoring Woods. A copy of the paper is here. The paper is short and highly readable. If the authors submit the paper to a journal for formal peer review and publication, I look forward to reading the finished product. At first glance, the authors’ use of endorsor competitors as a quasi-control group appears quite clever.